Cooperative�Agricoltori del Chianti Geografico�was founded in 1961 by 17 winemakers, who have joined together to improve the quality of its products and strengthening its distribution, as well as to protect the identity of the Chianti Classico wine region. 60s were not just for the winemakers. The merger meant the opportunity to combine their efforts when dealing with quality wines, reducing the cost of production and co-construction of the distribution network. This initially each manufacturer had the possibility to produce wine under its own label. Only with the passage of time, manufacturers moved away from this practice and co-op created their own brands, which has made significant progress.